Giorgio Armani is finally joining the Italian Chamber of Fashion, after having declined offers to become a member since May.
The designer had previously said that he would only be part of the board if all Italian brands decided to show in Milan. His latest move was prompted by Costume National creative director Ennio Capasa's recent decision to bring its shows to Milan rather than Paris, where they had been staged for more than 20 years.
"While I still believe that all Italian brands should hold their fashion shows in Italy to give due prominence to our country, as an entrepreneur I understand that certain situations, created over the years, need time to be reorganised," Armani told WWD. "I appreciate the move made by Ennio Capasa, which constitutes an important first step in this direction. In the hope that other Italian companies follow this example, in the meantime it seems only right, and indeed necessary, for me to send a further strong signal of commitment and confidence aimed at boosting an upswing in the vitality of Italian fashion and, at the same time, to show a sign of support for the actions undertaken by the other brand members of the Italian Chamber of Italian Fashion."
The Italian Chamber of Fashion - which includes Prada's Patrizio Bertelli, Diego Della Valle and Angela Missoni - is currently working on reviving Milan Fashion Week, which has lost momentum in recent seasons, partly due to expanding schedules in London and New York.
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