Thursday, November 7, 2013

Givenchy's Billion-Pound Plan

Givenchy's new CEO, Sebastian Suhl - who joined 18 months ago from Prada Group - has spoken about the brand's impressive growth over recent months, revealing it's just the beginning. The LVMH-owned label has enjoyed a near doubling of like-for-like sales this year in its existing store network - and Suhl plans to open 26 more boutiques next year to allow the growth to continue.


"I think the brand was really just waiting to explode," he toldWWD. "I think we have an exceptional brand on our hands. This has been one of the great maisons in couture history and in general."



A 4,000sq ft flagship opened on Paris's Avenue Montaigne last week, with planned openings in New York, London, Rome, Milan and Tokyo in 2014. Givenchy is set to post 2013 revenues of almost £160 million, market sources predict, reaching half a billion within the next few years.



He added of creative director Riccardo Tisci: "He's been effectively leveraging the Givenchy DNA with his own hands, and he's given the house amazing codes. Our product is very much desired."

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