Lady Gaga career has seen her appear in many surprising guises, but the latest one seems very familiar. The singer looks unnervingly like Donatella Versace as she poses for the new Versace campaign, shot by Mert Alas and Marcus Piggott.
Sporting waist-length, poker-straight, platinum-blonde hair, Lady Gaga reclines on a sofa in a pale lilac Versace dress and chunky silver accessories. The campaign bears the collection's name, Lady Gaga For Versace, for which the company has established the hashtag #VersaceLovesGaga.
"I am honoured that my friend Lady Gaga is the face of our new Versace campaign," Donatella said. "I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA."
The link-up was rumored earlier this month, when the Italian label initially refused to confirm the collaboration - although it was said at the time to have been shot in London by Mert and Marcus. Lady Gaga's latest album,Artpop, featured a song called Donatella, which the singer described as a love letter to the designer.
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