Kate Moss’s Haunting McQueen Campaign

Kate Moss is the new face of Alexander McQueen, and, surprisingly, it is the first time that the supermodel has fronted a campaign for the brand. She also stars in a futuristic film, which was inspired by Sixties British cult thriller, Peeping Tom.

The haunting short is seen through the eyes of an unknown voyeur who follows Moss through a darkened street, while holding a replica doll version of the model, before she enters a desolate building and begins to take off her clothes. As expected from McQueen, it is every bit as otherworldly and sinister as you might imagine.

The images and film were shot in East London by long-time McQueen collaborator Steven Klein. Moss was a good friend of the brand's late eponymous founder and appeared as a ghostly hologram at the end of the designer's autumn/winter 2006 show.