Michael Kors has made a personal pledge to donate 100 meals to children in need every time that someone post an image on Facebook, Instagram or Twitter of themselves wearing his Watch Hunger Stop T-shirt using the hashtag #WatchHungerStop. The T-shirts are free at Michael Kors shops around the world and are available until October 31.
The initiative is the latest charitable campaign by Kors, who established Watch Hunger Stop in 2013, a charity that works together with the United Nations World Food Programme with the aim to raise awareness for and eradicate world hunger.
The designer is also an active participant of other philanthropic institutions, including God's Love We deliver a charity in New York that povides of nutritious meals to people who are too sick to shop or cook for themselves with whom he co-hosted its annual Golden Heart Awards in New York few days ago.
Visit Watchhungerstop.com for more information.