Chloe Founder Awarded the Legion of Honour

Chloe founder Gaby Aghion will be awarded with the prestigious French order, the Legion of Honour. Created by Napoleon Bonaparte in 1802,  the order is the highest decoration in France with previous recipients including Anna Wintour, Azzedine Alaïa, Cecil Beaton and Valentino Garavani.

Aghion, 92, established the fashion house in 1952 and it quickly became the go-to label for feminine lengths and diaphanous silhouettes. The label recently celebrated its 60th anniversary with retrospectives at the palais de Tokyo, Paris and Selfridges, London.

It has been confirmed that Aghion will be presented with the medal by French culture and communications minister Aurélie Filippetti at the ceremony on December 17. 

Is Chloe For Sale?

Chloe may soon be selling more than covetable clothes and lust-worthy handbags, as the brand looks set to be sold by owners Richemont. The Swiss luxury holding group is said to be turning its focus towards higher-end "hard" luxury brands and looking to cut off its "soft" luxury brands which have been under-performing.

Azzedine Alaïa, Dunhill and Shanghai Tang are set to be joining Chloe on the transfer list, as it were, with other fashion labels outperformed by Richemont's watches and jewellery divisions. Thomas Chauvet of Citigroup said he expects Richemont to make a "complete exit" from fashion and accessories, WWD reports, in a bid to refocus on its hard luxury brands.

Rumours abound that Yoox Group and Richemont are discussing the possibility of merging Yoox.com with Net-a-porter, although Richemont denies that Net-a-porter is for sale.

No comment has been made by Chloe, and the brand continues to focus on the new season and the launch of its new book Chloe: Attitudes.