The Olsen twins have bought a minority stake in e-commerce company beach-mint.com. The Business has six diffetent strands: StyleMint - which the sisters helped found and have designed for - JewelMint, ShoeMint, IntiMint, BeautyMint and HomeMint.Ashley and Mary-Kate Olse will also now serve as co-chairs of the BeachMint advisory board and will adopt creative and consultative roles. They will advise on they key business, merchandise and design areas, in a bid to focus on the company's lucrative fashion divisions.
"In our expanded roles as co-chairs of the advisory board, Ashley and I will work closely with BeachMint's management team in this strategic phase of growth to establish the mint brands as the leading online destination for all things fashion," Mary-Kate Olsen told WWD.
The 27-year-old twins already have an impressive fashion empire - they own three brands, The Row, Elizabeth and James, and Olsenboye. In 2012, they beat Marc Jacobs for the CFDA's prestigious Womenswear Designer of the Year award.
No comments:
Post a Comment