Thursday, January 16, 2014

Paula Reed’s Next Step Revealed

Paula Reed is Mytheresa.com's new creative director. She will oversee the luxury shopping website's editorial direction and will help build international awareness of the firm.

"Mytheresa.com is thrilled to announce the appointment of Paula Reed as our creative director," said Susanne Botschen, the company's founder. "Paula's extensive experience across many fields of fashion - including retail, journalism, style direction and editorial - will make her a great addition to the Mytheresa.com team."

Reed left Harvey Nichols in October 2013, after just a year as fashion director, amid claims that she had broken the company's anti-fur policy. Prior to join Harvey Nichols, she worked atGrazia as style director.

"Mytheresa.com is one of the most exciting pure players in the industry," said Reed. "Susanne and Christoph Botschen and their team are setting new standards in luxury fashion online and the company is going from strength to strength. I am thrilled to be joining a business when it is evolving and growing in such a dynamic way."

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